If a freelancer wants to build a stable career for the long term, he needs to know how to generate clients from various platforms outside the online marketplace.
Platforms such as Facebook groups, LinkedIn or Instagram are very effective for generating clients. However, freelancers in our country need to learn more about how to get clients for their freelancing business from Instagram.
Talking about Instagram, this platform is one of the most popular social media in the world Celebrities and business owners from different countries take the help of Instagram to make themselves known to everyone, i.e., branding.
Apart from this, building up an ideal client community for freelancing businesses is possible by following the right strategies using Instagram.
Do you want to know more details? No worries, because today I will discuss how a freelancer can build an engaged ideal client community and achieve success using Instagram correctly.
For those who need to become more familiar with the term ideal client, let’s start by knowing what the perfect client means. An ideal client is a loyal client of a business who repeatedly takes services from that business and, at the same time, promotes that business by referring others.
The role of such clients is very effective in enhancing the branding of any business and generating more sales. Therefore, if you are a freelancer, having an engaged ideal client community is mandatory.
Now let’s come to the fundamental part of today’s article.
But the number of followers on an account doesn’t matter for building up the ideal client community through Instagram. If you have a small number of followers and can build up a proper connection with them, you will find that you will find ideal clients within that small number of followers. On the other hand, if the account has thousands of followers but no connection with them, it will never be possible to get the ideal client.
Because of this, one can never focus on increasing the number of followers. Instead, it would help if you concentrate on the quality of Instagram followers and those you are following and how to maintain a proper connection with them.
Now let’s talk about how to find ideal clients’ Instagram accounts. To do this, proper research is required at the beginning. To see profiles of ideal clients, you can take the help of hashtags.
Everyone must know that hashtags are used to increase the reach of Instagram posts. In the beginning, find out through research which hashtags your ideal clients can use. Then search through those hashtags to find their profile and follow them.
Also, try searching Instagram to find profiles of people already connected to your competitors because people connected to your competitors can be included in your ideal client community.
Once you find the Instagram accounts of some ideal clients, the next step is to build a genuine relationship with them. And to build up a relationship, you need to interact with them appropriately. By doing this, you can engage them with you, which will bring benefits later.
Now the question is how to do this.
But this work is relatively easy; first of all, like their Instagram posts. Also, you can share your thoughts in detail in the comment box by reading the caption of their position or looking at the picture.
Remember, a thoughtful comment goes a long way in engaging a freelancer with his ideal clients. Because when someone reads your word, he will understand that the commenter has read the post or noticed the picture with enough time. Then he will also feel interested in interacting with you.
In addition to commenting, you can knock those people in the inbox if you want. But never try to sell your service at the beginning of the inbox conversation. There is a unique tactic to follow when inboxing someone. That is to show the person you are inboxing that you are genuinely interested in building a connection with them.
So you can share your thoughts or opinion with any recent post on their profile without just hi-hello in the inbox. By doing this, you will see that the person you are inboxing will continue the conversation with you, and from here, a genuine relationship will gradually build up with that person.
Thus, you should be connected with the ideal client regularly so it is possible to sell your services to them later. And one of the keys to building up an engaging, perfect client community is consistency.
By no means stop once by liking their post, commenting, or texting them in the inbox because many freelancers try to attract these people to their services. So, if you stop with the effort once, you will need help to get noticed by those clients.
So, those you identify as ideal clients regularly like, comment on their posts and try to have conversations regularly in their inboxes. By doing this, you will see that when you do the marketing of your service, you will get a positive response from them first.
That was the guideline for building an ideal client community through Instagram. I hope to dispel the misconception of those who think it is impossible to get freelancing clients from Instagram. So, if you want to ensure success in your freelancing career using Instagram, follow these guidelines patiently.