Work and general inquiries
+447930324317
Assistance hours:
Monday - Friday
6 am to 8 pm EST
I plan and run paid campaigns on Google Ads and Meta for UK businesses that need enquiries now rather than in six months. Most accounts I inherit are losing money in the same three places: broad match keywords with no negative list, conversion tracking that counts page views instead of real leads, and budget spread thin across campaigns that were never going to work. I fix those before spending anything on scale — and you deal with me directly, not an account manager relaying your questions.
Paid search is the fastest way to learn whether your offer actually converts. It is also the fastest way to waste money. So I start with a free review of what you are already spending, and you see the waste before committing to anything. Management starts at £750 a month on top of your ad budget, and if your spend is too small for management to pay for itself, I will tell you that rather than take the retainer.
PPC (Pay-Per-Click) advertising is an online advertising model where businesses pay each time a user clicks on their ad. It’s a highly effective way to drive targeted traffic to your website, especially when combined with the right strategies and keywords.
Yes! We manage PPC campaigns on a variety of platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more. Each platform has unique advantages, and we create a multi-platform strategy to ensure that your business is visible where your target audience is most active.
The average cost-per-click (CPC) varies depending on factors such as industry, competition, and the keywords you are targeting. Some industries have a higher CPC than others. We work with you to optimize your budget and target cost-effective keywords that still drive valuable traffic.
Yes, we specialize in mobile PPC advertising. With the increasing use of mobile devices, it’s essential to optimize ads and landing pages for mobile users. We ensure your ads are optimized for mobile devices, so you can reach potential customers wherever they are.
Yes, you can pause or adjust your campaigns at any time. We provide flexible management options, allowing you to stop or scale your campaigns based on your business needs or performance insights.
If your PPC campaign isn’t delivering the expected results, we conduct a thorough audit to identify areas for improvement. We may adjust keywords, refine targeting, optimize bids, or revise ad copy to improve performance. Our team is always proactive in making data-driven decisions to optimize your campaigns for success.
Absolutely! Local PPC is highly effective for businesses that serve a specific geographic area. We target local keywords and optimize your ads to appear in local searches, ensuring that you connect with potential customers in your area who are ready to convert.
Optimizing landing pages is critical for PPC success. We ensure that your landing pages are relevant to your ad content, load quickly, and have a clear call-to-action (CTA). We also perform A/B testing to determine which landing page variations yield the highest conversion rates.
Remarketing allows us to target users who have already visited your website but haven’t converted. By using tailored ads to re-engage these users, we can increase the likelihood of conversions. We create dynamic remarketing ads to bring previous visitors back to your site and encourage them to complete their desired actions.
Search ads appear on search engine results pages (SERPs) when users search for specific keywords. Display ads are visual banner ads that appear on websites across the Google Display Network, targeting users based on interests, behavior, or demographics. Both have distinct advantages, and we tailor strategies based on your campaign goals.
Success is measured through key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, return on investment (ROI), cost-per-conversion, and overall ad performance. We continuously monitor these metrics and adjust strategies to improve results.
Quality Score is a metric used by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lower your cost-per-click and improve your ad rankings. We ensure that all components of your campaign are optimized for high relevance, helping improve your Quality Score and reduce advertising costs.
While PPC campaigns can yield immediate results, their longevity depends on your business objectives. We recommend an ongoing campaign for consistent visibility, but we continuously adjust and refine the campaigns to ensure efficiency. We analyze the data to help scale campaigns and get the best return on investment.
We determine your PPC budget based on your business goals, industry competitiveness, and the keywords you’re targeting. We focus on maximizing your budget’s efficiency by continually optimizing bids, adjusting targeting, and refining your strategy to generate the highest returns.
Yes! Even if your SEO rankings are strong, PPC can provide an additional advantage by driving immediate traffic. It allows you to dominate both paid and organic search results, increase brand visibility, and reach a broader audience while you continue building your organic rankings.
Keyword selection is a crucial part of PPC strategy. We perform thorough research to identify keywords with high search volume and low competition, ensuring they align with your target audience’s search intent. We also continuously optimize keyword bids to ensure maximum performance for your budget.
SEO (Search Engine Optimization) focuses on improving your website’s organic search rankings through on-page and off-page strategies. PPC (Pay-Per-Click) is a paid advertising model where you pay each time someone clicks on your ad. While SEO is a long-term strategy, PPC delivers instant traffic and results, making them complementary for a comprehensive digital marketing approach.
Paid search is immediate in a way SEO is not — you can have qualified traffic the day a campaign goes live. But the first four to six weeks are a learning period while the account gathers conversion data, so judge performance on month two onward rather than week one.
Yes! In addition to search engine advertising, we run targeted PPC campaigns on platforms like Facebook, Instagram, LinkedIn, and others. We tailor your ads to each platform to maximize engagement and results.
We provide regular, detailed reports on your campaign’s performance. These reports highlight important metrics such as click-through rates, conversion rates, and ROI, so you can track how well your campaign is performing.
Two separate costs. Your ad budget goes to Google or Meta directly, and most UK small businesses start between £500 and £2,000 a month. My management fee starts at £750 a month on top of that. If your total ad budget is under about £500 a month, management fees eat too much of it to make sense, and I will say so.
Book a free 20-minute call. I will look at your existing account before we speak and tell you where the obvious waste is. If you have never run ads, I will tell you honestly whether paid search suits your margins before you spend anything.
Absolutely! Whether you have a clear vision or need help developing ideas, I offer creative direction to guide your project and ensure it reflects your brand or personal style.
Management starts at £750 a month on top of ad spend, invoiced monthly in advance with a three-month minimum. One-off account audits are £950. I do not charge a percentage of ad spend, because that rewards me for spending more of your money rather than spending it well.
Yes. I am based in Luton and most clients are UK-based, but I run campaigns for clients in Ireland, the EU, North America and the Gulf. I invoice in GBP, USD or EUR, and I am happy to take calls outside UK hours if you tell me your time zone.